Bernard Hitachi
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Advertisement Ideas

 
 

Sharpie - Ready, Draw!

STRATEGY:

  1. Sharpie’s are about leaving a permanent mark

  2. As the user, it enables you to choose your own path

  3. It’s about being the hero of your own story

 

Coca Cola - Your Cola Awaits!

Can you imagine seeing your name on a cold can of Coke after a long flight? I know that’d put a smile on a weary traveller.

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LEGO - Mix & Match Allowed

STRATEGY:

  1. Toy’s shouldn’t assert strict gender normative roles

  2. Lego gives the freedom to create their own narrative

  3. Personalize your lego

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Apple - Raw & Untouched

STRATEGY:

  1. It’s better than the real thing

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TOTO - Every break is a water show

STRATEGY:

  1. Using a bidet shouldn’t be awkward or weird, it magnificent.

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London Underground - Improve Tube Air

[…] scientists from University College London warned that air quality in carriages and at stations was up to 73 times worse than at street level. They said a 20-minute journey on the Northern line through central London had the same effect as smoking a cigarette. - BBC

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Hubba Bubba - Magritte’s Green Apple

 
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Ariel - T-SSUE BOX

Every loves the look and feel of a brand new white t-shirt. What if every time you washed your favorite shirt, it was like taking a fresh one from a box of tissues.

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Big Ben before and after construction

 

Colgate White Colgate is known for their whitening toothpaste. Their white is so white that it deserves its own color. Titanium white, bone, eggshell… Colgate.

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Swan Filter Tips

NIKE - Ain’t No Sunshine, Ain’t No Excuse, Just Do It.

 

ANA - Flying home with Ana

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