Bernard Hitachi
KODE Cover Page-01.jpg

KODE UX/UI

 
 

About:

KODE is a Japanese online feature magazine powered by British American Tobacco Japan. It’s main purpose is to increase KOOL Cigarette smokers to use this website via a raffle based incentive. Customers can gain points from purchasing KOOL cigarettes in return for a point based currency which can be used to submit into the websites raffle.  

Role:

My role was to identify weaknesses in the websites UX/UI and proposing alternative designs for the interface. Additionally suggesting better content strategy, in attempt to increase and maintain KODE users. 

 
 
 

Proposed content strategy: Incentivizing all participants

 
 
 

UX/UI Analysis

 
 
 

Proposed Alternative Design in animation