Bernard Hitachi
KODE Cover Page-01.jpg




KODE is a Japanese online feature magazine powered by British American Tobacco Japan. It’s main purpose is to increase KOOL Cigarette smokers to use this website via a raffle based incentive. Customers can gain points from purchasing KOOL cigarettes in return for a point based currency which can be used to submit into the websites raffle.  


My role was to identify weaknesses in the websites UX/UI and proposing alternative designs for the interface. Additionally suggesting better content strategy, in attempt to increase and maintain KODE users. 


Proposed content strategy: Incentivizing all participants


UX/UI Analysis


Proposed Alternative Design in animation