Bernard Hitachi
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Common Farms - Branding

 

Common Farms was a branding project for an upcoming urban farming company based in Hong Kong. Common Farms is all about catering to the mass needs of highly nutritional and trustworthy food source.

 

 
 

About:

Common Farms was a branding project for an urban farming company based in Hong Kong. They catering to the mass need for nutritional and trustworthy food.

Role:

My role as a Design Intern with andshu was to generate ideas for their concept development and visual executions. Along side the logo design I was responsible for packaging, business cards and mock up merchandises. 

The logo captures the growing urban farming industry through a modern and tech interpretation of the edible flower they grow. The use of a hexagon alludes to the shape of a honeycomb, home to honeybees which provide us resources and help in the diversity of ecosystems.