Bernard Hitachi
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"Grave Investment"

GOLDSMITHS DESIGN

“Grave Investment”

 
 

Concept:

This speculative project draws parallels between the housing and grave crisis. Investing in cemetery plots as a business model revolves around maximizing profit without regard for those who it neglects within the capitalist system. Death used to be the great equalizer, but now with Grave Investments we point out that investments are inadvertently contributing to a system that increasingly makes people homeless in death. Stripping away the last dignity available.

By shining a light on a situation that is intrinsically linked to emotions, and that many are familiar with allows us to communicate the problem through a different context, that is unbearably close to reality. Raising the little known and often abrupt realization of the crippling costs of death, it allows a different understanding of the nuanced housing crisis situation.

 
 
 
 
 
 

Insight:

Our project aims to create an educated debate about the current situation. It’s about framing homelessness differently and raising awareness of the grave crisis, death debt and the housing crisis and inequality in death. It’s not offering a solution, or about improving the system, it’s about bringing a fresh perspective on an emerging issue.

 
 
 

OUR CLIENTS