Bernard Hitachi
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Post-It Advertisement

POST-IT ADVERTISEMENT IDEA

“for endless ideas”

 
 
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Concept:

Post-it notes have been the best vehicle for me when ideas spontaneously come to mind, and to make countless lists of things to do. It’s abundant layers help in aiding my endless iterations of ideas. The layer of cutouts work in creating depth, that in effect parallels to that of an endless spiral. The idea is to give the impression that the depth exceeds the thickness of a regular pad. Additionally, to accentuate the spontaneity of Post-it usage, I used my own handwriting, in marker, to give a more personal and rugged feel. Subsequently providing the audience with an element to which they can resonate with.

 

Iterative Gif Ad

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Process:

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Color Correcting Process

Color Correcting Process